Zarego | PontaMedia / BrandCAPTCHA
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PontaMedia / BrandCAPTCHA

PontaMedia creates innovative digital marketing solutions.

They need a technological partner to help them build BrandCaptcha, a CAPTCHA AdServer Platform that provides services for Publishers and Advertisers, in order to connect brands with users.

Instead of having to decipher illegible codes, users must enter a brand message in the “Answer” field. Thus they validate that they are human and not bots.

Zarego became a main actor and finally took over full management and development process.

Working continuously side by side for over 18 months, today more than 30 agencies, 80 brands
and 500 publishers are using BrandCaptcha services, solving 10 millon daily CAPTCHA Challenges.

Key Challenges:

Secutiry above all
We aim to create a simple and branded captcha with a twist, by implementing security techniques that allow the platform to reutilize reusing the generated images, but at the same time generating unique versions, impossible to detect their differences by the human eye. At the same time, by generating a brute force detection algorithm, we prevent the platform from being affected by malicious attacks.

Simplicity & Profitable
By simply using HTML, Javascript and a preferred server side language to integrate, we develop multiple snippets / widgets that allow website owners and publishers to profit a security measure, and allowing advertisers to generate engagement with their brands.

  • Web Management Interface for Admin, Publishers, Advertisers and Agencies.
  • API Services
  • Asset Monetization, Geotargeting, Fraud Protection & Security Engine
  • Reporting, Tracking & Analitycs Engine
  • Multi-level User account management
  • Publisher’s SDK and Plugins (PHP, ASP, Java, C#.NET, WordPress)
  • AWS Production Environment Design for High Concurrency
  • IT Monitoring Services



Discovery, Competency research, UI / UX Proposal
, Architecture, Coding, Infrastructure


Symfony (PHP), Mutiple SDK (Java, ASP, C#.NET), MongoDB, MySQL, Redis, Gearman, Bash, AWS, Wordpress


Agile Project Management, Creative, Software Development, Startup Tech Partner, Strategic Consulting